Get 20% off your first copywriting order

The big spending holidays of Halloween, Christmas and Black Friday are looming large on the horizon, which means it’s time you were getting your marketing materials ready.

But if the prospect of writing all that copy, editing it tirelessly and proofing it is daunting, you’ll be glad to hear I’m running a 20% copywriting discount for new customers for a limited time only.

You can save 20% off your first piece of content booked with me. Whether that’s an engaging and SEO targeted About page for your website or a persuasive sales letter promoting a new product.

So what might you redeem your 20% saving on? Perhaps you need…

  • Leaflet or advert copy
  • Press releases
  • An advertorial
  • SEO articles
  • Direct mail
  • Brochure content
  • Blog posts
  • A job advert

Or if there’s anything else you need writing, simply get in touch. We can draw up a brief that gets you exactly what you need.

The process is as easy as 1, 2, 3

  1. Send me a message quoting this blog post with an overview of your business and what your content needs are. Be sure to do it by Friday 30 September 2016 as that’s when this offer ends.
  2. Your consultation and quote will be free, with no obligation to buy. It’s OK, sometimes you simply change your mind. Otherwise, we’ll agree a brief, a deadline and the final cost, minus your 20% discount as a new customer.
  3. Sit back and let me take care of the hard work. What’s more, the first revision is always free of charge.

Is there a catch?

The terms and conditions are pretty simple. You need to be a completely new customer and to place your order with me by Friday 30 September 2016.

I only usually accept one job at a time, so your 20% discount is valid for one-off orders placed at this time. However, you can book up to 4 blog posts, SEO articles or press releases as your first order (you will receive a 20% discount off the price for all 4). If after this you would like to set up a rolling contract, we can do this no problem, but your discount is only valid for your first fixed order of up to 4 posts. This offer does not include proofreading services. (Offer can be removed at any time)

Still not sure if you want to take advantage of this great saving? Find out how you could benefit from a copywriter.

Why you need a copywriter

I expect you’ve heard this quite a lot. The sales letter from the eager copywriter, the marketing agency that assures you your business will fail without their services.

And I know your concern.

The way the economy is, you need to keep costs down. But your business also needs content – it needs words – otherwise how will anyone new know you exist?

I’ll cut to the chase.

There are 3 reasons you need a copywriter

  1. To create a sense of need in the reader
  2. To inspire them to buy into your product
  3. To deliver you repeat custom

It really is that simple.

Some businesses write their own copy, but this can be counter-productive. Copywriters are constantly analysing marketing strategy to see what works. Might you be turning your customers off without even realising? Or worse, not communicating with them at all?

It takes a lot of time to write content that is unique, error-free and interesting. Often it takes an outsider like me to see the simplest way of getting your message across.

But you can already write. Right?

It’s not just about being able to write. Hiring a copywriter is about making a firm decision for your business. You are deciding to hire a professional who has the time, knowledge and skill to craft unique and engaging content specifically for you.

Choosing to employ a copywriter is about finding
– Someone who knows what works and what doesn’t
– Someone who can eliminate errors
– Someone who can use a voice your customers will relate to
– Someone who will ensure your business stands out from the crowd

And while they’re doing that, you can spend your time running your business. That’s the way it should be.

You can contact me when you feel the time is right. Just drop me an e-mail. I’ll be here, cracking on with that paperwork in the corner until then. I look forward to hearing from you.

Lifetime ISA: a lifeline for freelancers

If you’re self-employed, you might have let out a little cheer on Wednesday after the Chancellor announced the forthcoming budget.

For once, savers are being rewarded. In particular, young savers. And as copywriting is (so I’ve heard) a young person’s game, this should come as welcome news.

But young people are also renowned for not saving, and I’m interested to see if this stems to freelancers.

Common sense

As a self-employed person, I would find it incredibly hard to operate without savings. Projects come and go and there’s no reliability in the same way as with full-time employment.

Once you embark on a career path comprised of ups and downs, it’s common sense to put a little away in the fruitful months to help you through the barren ones.

For me, saving is inbuilt from childhood. But as I’ve followed my path into freelancing, I truly appreciate the value of having a safety net to catch me –  for example if work became thin on the ground, or I needed to move flats and had to pay 6 month’s rent up front (when self-employed, it’s hard to get a property otherwise).

Lifetime ISA: a lifeline

Interest rates have been somewhat dismal in the past eight years since the recession kicked in. But the government’s proposed Lifetime ISA could well provide lifeblood to those ailing savings.

For those who weren’t paying attention, the Lifetime ISA is specifically for young people (anyone under 40 – thank you George!). It pays a handsome 25% interest rate on deposits up to £4000 per year and you can use it for a mortgage or your retirement. They’d rather you kept it in until you were 60; however, they’re looking into ways you might be able to take money out and repay it.

Either way, this is good news for freelancers, especially those just embarking on self-employment who will be earning a very modest wage.

Freelancing: the disadvantages

Like everyone, we benefit from the increase in the personal allowance, but not from employer sick schemes, bonuses, wage rises, holiday pay, and the recent pension auto-enrolment with employers forced to pay in for employees. All this is left up to us.

And because our wage can be considerably lower than most full-time jobs, especially when just starting out, cash ISAs don’t do much for us with their dwindling rates at a stagnant 1%.

The Lifetime ISA, however, will reward those who can’t afford to save a huge amount with a very generous rate, making the future look not quite so gloomy.

You do the maths

If you could save just £50 a month, you’d earn £150 in a year from the government; pay in the max of £4000 a year and you’d get £1000.

That money then goes on to accrue year on year, giving you a firm foundation for retirement. This new ISA also promises to be easier to manage than a pension, and more transparent.

Save for your future today

If you’re a freelancer who doesn’t have savings, now might be a good time to start paying some interest, in order to get some back in return.

The Lifetime ISA doesn’t come into effect until April 2017, but in the meantime, you could start saving in a high-interest current account (see TSB or Santander), which will give you regular rewards on your cash, helping you accrue some capital for when it does come into effect.

Take it from me and my own experience, it’s always worthwhile having a little money in the bank because you never know when you might need it.