Could a proofreader stand between you and success?

When the words have to be perfect, it’s always worthwhile getting another pair of eyes to look over your work.

Hiring a proofreader could be just what you need to ensure that important document or piece of copy is error-free and ready to go.

Many people hire the services of a freelance proofreader or copyeditor. They include:

Writers, editors and publishing houses who want to ensure their articles and books carry authority

Authors and self-publishers who don’t want readers distracted by mistakes in their novels or eBooks

Students who want their academic essays, dissertations, research proposals and funding applications to be successful

Businesses looking for someone to double-check for potentially costly errors in their adverts, policy handbooks, website content and brochure copy

Job-seekers eager to make a professional impression with their CV, resume and/or cover letter

What does a proofreader do?

A proofreader will go through your work and check for mistakes that would compromise the quality of your work. Typically these include spelling and grammar errors. They can also check for things like consistency and formatting, for example, UK vs US spelling, capitalisation and favoured uses of punctuation.

The difference between a copyeditor and a proofreader

You might be struggling to put together a document, content for a website or even advertising copy. Perhaps you’re not sure which are the right words to use or you have the loose structure but it just isn’t quite how you want it to be. You might want someone to check it through and refine the wording to make it read more fluidly and better clarify your meaning.

If any of these apply, then you need a copyeditor.

You could also employ a copyeditor to perform a rewrite, which is a more comprehensive form of copyediting. A rewrite is recommended if you have a piece of copy that you want making unique (i.e. for SEO purposes) or if English isn’t your first language and you want someone with a good grasp of the language to improve the flow and accuracy.

As a rule of thumb, proofreading is cheaper than copyediting, and copyediting is cheaper than rewriting. However, it all depends on the word length of the document, the amount of time involved and the number of changes.

Hire me to proofread your words to perfection

Whether you have a web page, feature, academic essay or eBook you want to be proofed, you can hire me as your freelance proofreader. I work for an academic publishing house as well as a commercial copywriter, so you can rest assured you’re getting a quality service.

Contact me now for a free consultation.

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Does your business need a press release?

What’s the point of a press release? Many businesses know publicity is crucial to their success, but they don’t always realise a well-written press release is behind it.

Do you need a press release?

Alongside the free publicity, there could be a range of reasons your business might need a press release writing:

  • Advertising a new service or product that is unique to you
  • Raising awareness of community or charity work you sponsor
  • Alerting customers to a change of location or management
  • Promoting your business with a human interest story about you or your staff
  • Publicising your business by tying your services in with a holiday, event or craze
  • PR crisis management in the case of a bad news story

How can a press release help your business?

A press release not only gives free publicity, it is your chance to put across your best face to the wider community who make up your potential customers.

When well written, a press release will appeal to a journalist (and not be salesy), make a potentially interesting story which would fit their publication, be of benefit to their readers, be positive, give a new take on a familiar angle, and tie in with community or national events.

Should you hire a copywriter to write a press release?

Yes.

The odds of getting your press release picked up increase when you use a copywriter – someone who knows how to put together a release that a journalist or editor wants to see (and can use).

How will a copywriter write your press release?

When you hire a copywriter to write your press release, the process should go as follows:

1, A copywriter will discuss with you the message you want to get across and find out about your company

2, They might suggest tweaking or reframing the story in order to pique a journalist’s interest and make it relevant. Remember, journalists are bombarded with press releases from all segments of business and community daily. Yours has to stand out to be featured.

3, A great copywriter will (with your help) craft a quote that fits perfectly with the message you are putting across.

4, A copywriter will mould the press release into a professional, readable and informative piece that has everything the journalist will need to run the story without needing a follow-up enquiry.

5, If you intend to send a press release to a number of different newspapers, magazines or websites, a copywriter will tailor the release to each publication and target reader.

Will a copywriter send out your press release?

Generally speaking, a copywriter is employed to write your press release. However, if you only want to target a handful of publications, this can usually be arranged for an additional fee. Sending out a press release and targeting, chasing and following up – as well as large media campaigns – are usually the role of a PR company.

Hire me to write your press release

If you hire me, you will get all of the above. I’ve been writing press releases since I worked in theatre marketing. I know the structure, the content and the approach to writing successful press releases, and I also know the best way to put your business across.

Don’t put off that free publicity, contact me today.